|Aside from distributing through Diamond Comics Distributors so that your favorite local comic shops will have these books on shelves, we’ve also secured a deal for newsstand distribution. In fact – comic shops will have these books two months earlier than newsstands will as it’s our way of saying thanks to all the shops that have supported us for our eleven years and giving respect to the retailers that have been the lifeblood of the comic industry.
Since the books will be on a bi-monthly schedule (a series will release every two months until completion) by the time issue #1 is on newsstands, issue #2 will be in comic shops. This will allow newsstand readers to seek out more titles in the comic shop and immediately get the next issue there if they wish.
The addition of newsstand availability also brings me to the reason why I’m running this Kickstarter to begin with.
While we budgeted for the print runs that will go toward comic shops, we weren’t able to foresee the budget costs of expanded print runs for newsstand distribution (this is relatively uncharted territory) or the cost of BIPAD numbers (unique – and costly – UPC numbers required by the magazine industry) and because of those two factors, we’re hoping that the Kickstarter community will come out to support our endeavor as we’ll be the first creator-owned publisher in decades to have comic books available on newsstands. Newsstand publications also have to have different bar codes than their comic shop counterparts, which adds another bit of a road bump. That’s because the newsstand industry has a standard 2 digit supplement code and comic book distribution has a 5 digit supplement code. The cost to print different covers is minimal (interiors will remain the same) but it’s still something that we need to do.
The BIPAD numbers are about $150 each, which set us behind on our budget by $3K as we needed 20 of these to move forward with newsstand distribution (yes, that’s right, we’ll be releasing at least 20 newsprint comics over the next two years+!) – so the first $3K raised will go towards filling that unexpected expense. The next $2K will go towards supporting increased print run numbers for our first 4 books.
So as long as we reach our goal of $5K we’ll be all set to move forward – but it’d be great if we could raise more, as every $1K raised will unlock a small BONUS stretch reward for every backer (stickers, trading card, pins, coasters, window clings, signed mini-poster) and every $2K raised will unlock the ability to purchase a larger stretch reward at a discounted price (tote bags, shirts, beanies). The extra funding will also enable us to securely move forward on future increased print runs, and support them fully with advertising and promotional materials for your favorite comic shops and stores.